Why go organic?

Good for you, good for the planet

The world is becoming increasingly conscious about the effects our actions can have on the planet upon which we live. The term 'organic' is often misunderstood and misconstrued - so we're here to tell you why you should go organic.
"Organic" has been defined by the Ministry of Primary Industries (MPI) as - avoiding or excluding the use of synthetic fertilisers, pesticides, antibiotics, growth modification and irradiation. This is all correct, yet below we explain why the term incorporates so much more than that.
Any farm, producer or manufacturer operating to satisfy certified organic standards are assessed and audited every year. These standards also incorporate the following;
Climate Change

Climate Change

Organic works towards maintaining a clean green New Zealand by working with nature. Organic farming does not rely on synthetic pesticides or fertilizers, significantly reducing water and soil contamination.

Animal Welfare

Animal Welfare

Organic maintains the highest levels of animal welfare, this means happier and healthier animals. With plenty of space that reduces stress and disease, and fed a diet that is as natural as possible and free from genetically modified organisms.


Always know what's in your food and where it's derived from. Organic certification is the world's most widely-used, secure and impermeable traceability system. Every single certified product can be traced back to its origin.


Wildlife is crucial to a healthy planet. Organic farms create havens for wildlife including homes for the birds and the bees and has been proven to have more biodiversity.  

Health & Wellbeing

Health & Wellbeing

Organic food is real food. It is not genetically engineered or altered in any way. It is made without synthetic colourings, preservatives or additive. Eating organic food is one way to reduce your pesticide intake.



Packaging for certified organic products must be chosen with the aim of minimizing environmental impact. This is met where the packaging can be used as many times as possible, or recycled.

Care for

Care for Workers

Organic standards will not allow certification that involves or is based on the violation of human rights.



'Greenwashing' is a common tactic used to confuse consumers into thinking a product is more environmentally friendly than it actually is. Certified organic producers must get all packaging, labels and marketing materials approved before it is used. There are fair and strict guidelines surrounding what you are allowed to say as an organic producer to allow as much transparency as possible.

What is genuine organic?

Genuine products can be identified through the Organic Certification logo, shown below. Organisations such as BioGro, AsureQuality, Demeter and OFNZ do the hard work to ensure that the products meet the certification requirements. They do this so consumers can glance at a label and feel at ease that what they're purchasing is what they say it is.
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