Good for you, good for the planet

The world is becoming increasingly conscious about the effects our actions can have on the planet upon which we live. The term 'organic' is often misunderstood and misconstrued - so we're here to tell you why you should go organic.

"Organic" has been defined by the Ministry of Primary Industries (MPI) as - avoiding or excluding the use of synthetic fertilisers, pesticides, antibiotics, growth modification and irradiation. This is all correct, yet below we explain why the term incorporates so much more than that.

Any farm, producer or manufacturer operating to satisfy certified organic standards are assessed and audited every year. These standards also incorporate the following;

Genuine products can be identified through the Organic Certification logo, shown below. Organisations such as BioGro, AsureQuality, Demeter and OFNZ do the hard work to ensure that the products meet the certification requirements. They do this so consumers can glance at a label and feel at ease that what they're purchasing is what they say it is.