Nature Baby

Who we are 

Nature Baby is a family run business that specialises in organic clothing and natural products for babies. Ensuring only the purest and best for baby, while also preserving the world in which they will grow up in.

How we started 

Nature Baby began when new parents Jacob and Georgia searched for natural alternatives to the baby products they could find in New Zealand.


They began selling cloth nappies in the front room of their flat in Grey Lynn, and were supported by the community which has grown exponentially over the last twenty years. The brand now makes organic cotton and pure merino clothing, bedding, skincare and all other essentials for baby. Nature Baby now has three Auckland stores, stockists around the world, as well as an online presence globally.

Our commitment to organics 

Nature Baby’s garments are primarily made from organic cotton and pure merino wool, and from the beginning we have always ensured these have been made in an ethical and sustainable way. GOTS certified organic cotton accounts for 85% of our range. This global standard ensures that no harmful chemicals are used in the growing or making, while also holding high standards of social and environmental responsibility. 

We are continually working to source the best organic and sustainable fabrics for our garments. Keeping clothes for longer, making responsibly and organically, are the most important things we can do to reduce the impact our clothes have on the world and environment.